How to Fix a Sexless Marriage
- Chad Harris
- Aug 26, 2024
- 19 min read
Updated: Aug 27, 2024

Welcome to the site.
Men, wouldn't you love to have your fun-loving sexy wife back again?
A wife who loves being around you, looks at you with admiration, takes care of you, doesn't nag, and is open to sex every night.
And not just any sex, but hot, lustful, and kinky sex you once had while you were dating.
Wouldn't it be great if she joined you in the shower, gave you blow jobs every night, and initiated sex with you more than you do to her?
As men, we live simple lives. All we really want is a nice big juicy hamburger and have some sex a few times a week. Is that that hard for your wife to understand?
Over the years, you two slowly drifted apart and you are now in a frustrating sexless marriage. You're probably wondering what happened and if it's even possible to get it back.
Well, you came to the right place. I can get this back for you but you need to pay attention.
We've been helping men like yourself for over 10 years to rekindle their sex lives and save their marriages.
Here is the top FAQ from our customers:
Why does my wife show more affection to the family pet (or cell phone) than she shows me?

Doesn't this drive you crazy?
In my sexless marriage days, my wife sure loved petting the fucking dog a lot and I called her out on it many times because I would get so angry.
She also spent all night on her cell phone.
She's kissing, rubbing, and snuggling with the God Damn dog and here I am bursting at the seams because I never had sex in 7 months.
Why is she giving the dog more attention than her husband who dedicated his life to her? I was actually jealous of the fucking dog.
I remember well how our dead bedroom gave me that constant feeling of rejection and emptiness.
As discussed in the eBook, there was a lot I didn't know.
But before we get to the answer to this question, let's just start from the beginning with Evolutionary Biology.
What I'm about to explain is the key to solving your sexless marriage.
It works in 99% of the cases I see.
There is an essential disconnect between what a woman is biologically hard-wired to be sexually attracted to in a short-term relationship (let's call these Alpha Traits) and what she needs to feel comforted and supported in a modern long-term relationship (let's call these Beta Traits).
Alpha Traits versus Beta Traits:
When I use the word “Alpha”, I’m referring to Attraction Behaviors while the word “Beta” refers to Comfort Building behaviors.
In addition, “Alpha” doesn't mean good, and "Beta" doesn't mean bad - it's just describing the two different kinds of traits.
Men, you need to realize that EVERYTHING you've been doing around the house and the way you've been acting towards your wife are BETA (Comforting Building) behaviors.
Comfort traits DO NOT make her attracted to you!
She may like and appreciate them, but you are missing the other side of the equation that makes her feel like she is attracted to you.
It's two very different behaviors. But yet BOTH are needed in marriages.
As men, we are simple. We get married and think it's happily ever after. But women are more complicated than that but I'm here to explain it to you.
Think of Alpha Traits and behaviors as what a caveman would have acted like back in the day - physical and social dominance abilities based on the warrior and hunter skill sets.
Cavemen spent most of their day hunting while the cave women stayed back to gather berries and take care of their offspring.
Alpha Male Traits are devoted to physicality, assertiveness, leadership, social dominance, healthy genes, raw sexual energy, power and at times even violence.
A strong Alpha caveman had the capability to protect his family and fight off other Alphas or other evading tribes.
Biologically speaking, a cave woman who hooked up with an Alpha had the best chance of surviving since he’s strong, able to hunt, and build shelter.
He can also kick the living shit out of other men who tried to get with her or mess with their children.
More importantly, a cave woman searched for Alpha for mating opportunities because would be able to impregnate her since he has the best genes. The woman's offspring (babies) would have the best possible chance of surviving if she is with an Alpha. (To keep life going.)
Now fast forward, in modern day times, Alpha Males are seen as confident, sometimes overly cocky, so-called "players", assholes, thugs, and very assertive.
They aren't push overs and tend not to take shit from anyone.
They tend to work in trades and ride motorbikes and hang out in bars and clubs. They are even quick to get into fights with other men in road rage or sporting events.
On the opposite end of the spectrum are Beta Males.
They tend to be more polite, easy going, nerdy, obedient, and nurturing. These are your boy scout leaders and work in the corporate world.
They also play by the “happy wife happy life” motto and allow their wives to wear the pants.
Now, here's a fact:
Women are biologically hard-wired to respond to Alpha Males.
They can't help but get their panties wet because the Alpha triggers sexual attraction.
They can't stop giggling, flirting, and blushing around male who display these traits.

Why is that you may ask?
Alpha traits create a dopamine response in women (that's the "feel-good" chemical that our brains release that make us feel excited and happy).
Alpha Males are exciting, fun, intense and engaging. Not only do they spark a woman’s sexual interest, but they also spark her romantic interest as well.
You might be thinking," Well I'm not a player or bad boy, so why did she marry me?"
She might have married you because you WERE the Beta male that she wasn't used to dating.
She probably loved all the little thoughtful things you did for her:
Flowers, dates, chocolates, back rubs, movies, holding hands, great father, etc

These are all great qualities and necessary for a long-term relationship- but they have NOTHING to do with keeping her attracted to you. In fact, these traits alone turn her into a friend and roommate.
This is the reason why she isn't attracted to you anymore.
Beta qualities produce comfort and supportive feelings while alpha qualities produce attraction and butterflies.
You're missing the other side of this equation. (basically, she sees you as a pussy)
I know that hurts.
Think about women that you know and who dated or even married complete assholes. Have you ever wondered what does she see in them?
He's such a dick to her. Why does she like him so much and keep going back for more? What's wrong with her?
Most of the time, women can't logically explain it to their girlfriends.
She says," There's just sometime about him I like".
What she likes is that the man is displaying Alpha traits that she is biologically programmed to seek out and mate with.
She's attracted and addicted to the excitement the man creates within her.
There are even some women who are so attractive to Alpha behaviors that they seek out thugs and prisoners! Do you know that there are entire websites set up where women have relationships with men in prison - just counting the days until he gets released back into society.
The dopamine response from these Alpha traits is so powerful it overrides a woman's logic.
Another aspect of the Alpha “bad boy” is something called the Intermittent Reward System. It’s the same concept casinos use to keep gamblers addicted.
Every now and then, the slot machine will "hit" and allow you to “win”.
It’s exciting with the loud sounds and flashing lights! You get a rush of excitement (dopamine).
The bad boy acts like an asshole 90% of the time, but every now and then he acts sweetly (10%).. and women just love it.
Have you ever heard a women say I know he’s an asshole, but he’s SO SWEET!
Their behavior is addicting.
Why do you think 50 Shades of Grey sold million of copies? It wasn't because it was a beautiful love story, it was because Christian Grey was a fucking alpha.
Alphas are biologically programmed to spread their seed. This explains why Alpha don't settle for one woman and constantly sleep around and never settle down.
So what’s the problem?
In modern day time, Alphas may be fun to date for women, but they don't aren't great to be with in long-term relationships.
They tend to lack the comfort, support, caring, and providing qualities that Beta Males are so great at displaying.
The Alpha male may be a great fuck, but he's horrible making his woman "happy" in a long-term relationship. The main reason is because he has no comfort building traits (Beta).
You do need Beta qualities in long term relationships to provide comfort and support.
Therefore, many women may date Alpha males their entire lives but ultimately marry a Beta (you!).
She knows he is more likely to be a great provider and won’t cheat on her.
Think about when we were kids on the playground - the boys chased girls around trying to pull their ponytails and mess with them or snap their bras.
Girls secretly love being chased, teased, challenged, and pursued by Alphas.
Even when they age, they love the attention.
What does this have to do with me?
Too much Comforting Beta male behaviors bore the living shit out of women.

Sure, she may appreciate and "love" the fact that you do all these nice things and are supportive, but these are comfort building traits not attraction building traits.
Side note: have you ever witnessed your wife giggling and blushing like a schoolgirl around a certain type of man?
Maybe she laughed at his dumb jokes, and it made you curious what was going on there.

Think about her ex-boyfriends she used to date. Have you ever thought about it?
Look, we all did dumb shit when we were young, but I bet she "dated" some real douche bags and assholes when she was younger.
She maybe even fucked one of them on the beach during spring break or in the restroom at the bar.
Maybe she just told you "It just happened" and "I didn't love him". Of course not, but she WAS acting on her female biology:
She was sexual attracted to his Alpha traits that he displayed.
Isn't it interesting, and should piss you off, that she fucked the cocky asshole Alpha after one night of meeting him, but at the same time, makes you jump through all her hoops and rules, maybe even shames you (The husband who dedicated his life to her) for wanting sex on a random Tuesday night.
Alphas are exciting to be around, but they make horrible long-term partners in relationships because they lack Comfort qualities.
How can Alphas go to the office each day to provide if they are fighting in the streets and partying all night?
I know I'm generalizing, but the Alpha probably won't ask or care about your day, buy you flowers, plan date nights, and or change diapers.
Beta Traits and Behaviors:
Think of Beta traits and behaviors as those needed for a modern relationship. These are often about the ability to be socially submissive, obedient, and who is considered a “Nice Guy”.
Beta males are great at supporting and caring. He's a rule follower and loves catering to his wife's need.
Beta traits create oxytocin response in women (that's the "nurturing" chemical that our brains release that make us feel loved and supported).
Beta Male Traits are devoted to things that are good for raising children in the modern age like having a work ethic, building the nest, kindness, parenting skills, listening, holding a job, controlling anger and sexual energy, being artistic, verbal skill and creativity.
Betas are your accountants, engineers, and work in corporate work environments.
He helps with diapers, works hard on his next promotion to provides for and supports his family. He'll enjoy dropping kids off in the carpool line and sign up for the church group.

The Beta Male builds relationship comfort, and this seems to very much align with the pair bonding hormones oxytocin in women (This is the brain chemical that makes you feel all warm and cozy inside, trusting, bonding, etc)
Beta traits are great and necessary for successful long-term relationships. The Alpha simply cannot provide such traits in the long term.
Beta males are all about comfort building and interpersonal warmth.
It is a critical point to understand that Beta activities will make a woman like you around, but not fall in love with you.
Here's what I've been building up to:
In most marriages, the wife stops finding her husband attractive because of all the Beta qualities.
This is well-documented in books like Mating in Captivity. After years in a zoos, it's difficult to get the female to mate with the male primates because familiarity breeds contempt.
It doesn’t matter how hard you work each day and provide; your wife is fucking BORED!
You aren’t doing anything to trigger sexual attraction and desire.
Alpha and Beta Balance:
When a man is too Alpha are too Beta, this explains why some women bounce from one type to the other.
Maybe she dated an alpha who rode a motorbike or a UFC cage fighter for a certain time period, but after breaking up, now she is dating an accountant or inspiring painter or artist.
The Alpha was starving her from all the Beta qualities she was looking for - comfort, compassion, caring, love, supportive, and providing, etc, or the Beta was starving her from all the Alpha qualities she was looking for – excitement, confidence, leadership, cockiness, desiring and chasing her, treating her like shit, etc.
In a typical marriage, the Beta gives away all relationship power to the woman and turns himself into her “pussy-whipped” servant.
Bottom Line:
Men, when you first started dating your wife, you were probably displaying Alpha traits and behaviors:
You didn't ask her where to go to dinner you just took her there.
You pursued her, chased her, desired her, she was attracted to all of the things you did.
You took the lead
You had perceived value or higher social status in her eyes
You were attractive
You flirted with her
Dated her
Gave her attention
You were mysterious and alluring
Perhaps had a hobby
You were the Prize
But after you got marriage, you started displaying more Beta traits and behaviors:
You defer to her for all the decision making
Stop flirting
Stop leading the relationship
Less confident
Let life and work beat you down
Lost your mojo and stopped doing cool shit
Sit in front of the tv and rot away
Stopped doing your hobbies (riding a bike, woodworking, sports, etc)
She turned more into your mother than your lover
She now cleans your dirty underwear
You rely on her for everything
You're too boring
She turned into the Prize
Her reptilian brain is telling her one thing while her logical brain tells her another.
Often, the wife doesn’t know why she isn’t sexual attracted to her nice supportive Beta husband anymore. She can’t describe it to her friends.
All she knows is something just doesn't feel right. She may not even pin point that the lack of attraction is the issue.
Look, women would rather not fuck the Beta male. Biologically speaking, if they do, they risk getting pregnant and he probably couldn't protect her.
Women typically make rules for Betas but break the same rules for Alphas.
Look, if she's constantly making you jump through tons of hoops and chore play just to have sex, you're most likely a Beta male.
Ok, so what is the Answer?
Mainstream advice says to have more date nights and more communication, but we all know that doesn't obviously work because it doesn't address the root problem.
No amount of communication will make her attracted to you again.
The truth is that we were never taught about how women really behave in long-term relationships and how to keep them attracted and in check.
In 99% of the cases I see, the husband is acting too Beta and not enough Alpha. The correct ratio of Alpha to Beta is roughly 3 to 1.
This is the ANSWER:
You need to be displaying Alpha traits about 70% of the time - decisiveness, confidence, flirty, leadership, becoming a high value man, flirting, and being more cocky funny around the house. Stop being a pussy. You also need to increase your sexual market value and stop being a fat fucking slob.
Then you need to be displaying Comfort traits about 30% of the time -sweet, supportive, kind, thoughtful, flowers, back rubs, etc.
Please let me teach you the easiest way to achieve this.
It's fun, exciting, and will blow you away.
It's such a simple fix and twist on the way you've been going at this.
All it takes is some simple behavior modifications - in a few days' time you will see a dramatic change in the way your wife responds to you!
I promise you; she'll turn in a little giggling school girl again who can't wait to jump your bones.
The manual (329-page eBook) provides a complete action plan that you can start implementing today!
Trust me, you will kick yourself for not learning this earlier. It's the book every man should have on his wedding day.
It will change your life.
Ok, back to the original question about why she pets the dog and not you:
The Dog has more attractive qualities than you do in your wife's eyes.
Look, I know that hurts, but it's true.
The dog loves the attention, but she knew that he will eventually leave her alone after she was done petting him. There's no chance that he would demand more from her after it was over.
The dog has a life, it will go outside and balk at the other dogs or disappear for a while.
The dog adds energy to her life, doesn't try to take it away.
It's the same with your wife's social media obsession, she's giving more attention to things that add her to life not take away.

By adding to her life, I mean things that aren't "needy" and so Beta. A women can sniff out neediness a mile away. Late at night when you grab her butt or give her a back rub, she knows exactly what you're trying to do. But you've been a wimp all fucking day long.
This takes energy away from her because you didn't give her what she needed during the day - dominate, assertive, fun-loving male behaviors.
Remember, women are biologically programmed to find neediness unattractive.
Look, just because you are a hard worker and provide for the family, doesn't mean she finds that necessarily attractive. I'm sure she's grateful for those things, but it's not considered attraction qualities. This are comfort qualities.
And that's the root problem- she's drowning in COMFORT.
She wants to submit to a dominate strong male leader. She wants to be free from most decision making and be allowed to be free of responsibility. She wants an alpha male to whisk her away. She wants to be bent over the table and get pounded by a real man, not a Beta.

Do you really think she wants you to rub her back at nighttime only to slowly work your way down to her butt?
No. That's how Beta's initiate.
Women, while comfort is required for long term relationships, they only respond sexually to attraction behaviors.
In 99% of the cases I see, the husband is providing 100% comfort and his wife friend zoned him.
If you're coming home from work whining about your boss or Tom from accounting, you're drying her pussy more than the Sahara desert.
What if, instead, you came home in a great fucking mood bragging about how you just got that big promotion or how you crushed a presentation, picked up her up and spun her around - assuming you can you piece of shit- slapped her on her ass and sent her on her way?
What if you told her be ready under the covers with no panties on waiting for you to arrive at home.
Women want 2 things from their husbands but will never admit it:
1) Long-term qualities such as comfort, security, and support (Beta), but also
2) Short-term attractive qualities such as confidence, leadership, decisiveness, flirtation, (Alpha).
They want a strong, dominate, and decisive man. They don't want a man who "needs" her attention and belly rubbed like the fucking dog.
The only way your wife will start giving you the kind of attention and affection that you need is when you start showing more Alpha qualities.
This is all discussed in full detail in the book. 1000's of things you can do to start today!
Once she sees these specific behaviors, she'll come along for the ride and will want to reward her Prize (You!) with affection and sex.
Women are programmed to reward their Prize with sex.
If you aren't getting sex, you aren't the prize, she is.
Once she respects you once again, you'll be glad to rub your belly like the dog.
She'll start showing you affection and attention when your Sexual Market Value (SMV) increases above hers.
A healthy marriage is when the man's SMV is slightly above his woman's s SMV.
I bet you let yourself go over the years. Have you turned into a fat fuck? It's time to do something about it.
Look, these are things that you probably never heard before, but it's the truth.
She wants a leader, not another submissive women living in the house..
You need to learn how to flirt and banter with your wife which adds energy to her life- not saps energy from her.
It's all explained in the manual.
All of these things cost no money in order to do.
Guys, realize that your wife secretly wants you to win. She had to be attracted to you at one time in order to marry you.
Like any shareholder who wants to protect their stock shares, She wants to protect her investment -you- if she can.
Before it's too late and she cheats on you with an Alpha, you need to get to work.
Alpha also know how to pass something called a Shit Test.
Every woman shit tests. It usually has a very pissy tone and starts with the accusatory "you did this, you did that!".
You never take out the trash!
You never call your mother!
You never help me around the house!
If you take it seriously and defend yourself you fail the test. She loses more attraction to you.
Women use shit tests to find out if your'e still in charge. You pass them by not taking them serious and making fun of it.
You dropped all the hot dogs and now I can't use them!
Don't explain how they accidentally fell off the plate, just pick one up and wiggle it around and say I got your hot dog right here! She'll probably start laughing. A punch in the arm is a great thing.
These are tests you can start passing today. Women are fueled by emotion all day long, so don't take them so seriously. A shit test is a ping off the environment to see if you're the alpha in charge. Agree to whatever she is accusing you of and amplify it to the extreme and make it funny.
Only Betas defend and explain. Every time you pass a shit test, your attraction level increases in her eyes. It also strokes her responsive desire. She knows you can defend off another tribe since you didn't fold to her- who's only 120 pounds or so. We have hundreds of examples in the eBook.
Look, you want to be shit tested! These are homeroom pitches. She wants you to knock them out of the park. Agree and Amplify!
There's also something called a Comfort Test - which we explain in the eBook.
Let's talk about another important concept:
Response Desire versus Spontaneous Desire:

Guys, if you're waiting until nighttime to initiate sex with your wife then you're doing it All WRONG!
Men are simple, we see a beautiful woman walking down the street and we get horny.
This is called Spontaneous Desire.
Men rely on visual instincts, if we see a hot chick, we're ready to go. We can separate the emotional from the physical. Think of this like a light switch. On/off. Easy.
Women, on the other hand, are more complex. They aren't like a light switch.
For them, feeling horny is more like a dimmer switch. It must be turned on slowly at first and then gradually increasing the intensity.
Sex first starts in their minds. The actual physical part of sex is just a bonus for them and is actually the end.
This is called Responsive Desire.
There is a caveat though, once you know all the rules and become proficient in them, you will be able to turn her on like a light switch because you will have built-in Attraction.
But right now, think dimmer switch, since you're in a sexless marriage.
If you're not stroking your wife's Responsive Desire during the day, or constantly as we recommend, remember it's a dimmer switch, then she will always reject you at nighttime.
If you work all day, come home, and just go about your business, with just talking to her in the normal way you always do, you're setting yourself up for failure later on when you want sex.
She's not warmed up. If your only "move" is the 'ole fake back rub under the covers at bedtime, and then slowly moving your hand down to grab her butt or boobs, you're doing it all wrong.
You're telegraphing your neediness.
Truth:
Sex starts in her mind first.
This is why she accuses you of "you only want me for sex".
You didn't warm her up.
Since women don't have sex for the same reasons men do, you're not giving her what SHE WANTS or NEEDs.
You're only trying to get what you want: SEX.
Women love the buildup, the feeling of being wanted, the chase, not the act itself.
Truth is, most women only have sex for validation.
They also have sex to reward their Prize (hopefully you). If you aren't getting sex from her, you aren't her Prize anymore. We will work to get that back.
You're basically stealing- trying to get something for nothing (robbing her of Alpha all day) And she knows it. That's why she denies you really hard sometimes. I know, it can be brutal.
Then the secret is to know what women want- Which is what this book is all about.
And what women want is completely FREE!
She wants a strong, dominate, fun-loving, and confident leader. All you have to do is simply display some or all of these traits and sex will come back on the table.
It's basically a formula to follow and it's awesome. I can be used on any woman too.
Women want a buildup, they want flirting, fun, excitement, teasing, dopamine spikes, and other things that we discuss in the manual. If they receive these things from you on a regular basis, then they will FEEL an "emotional connection" with you.
To women, emotional connection is just Attraction.
All is good in the world.
Emotional Connection is NOT about telling her all your fears and concerns.
That's actually a Display of Low Value (DLV) and it's a big turn off. I'll get you to eliminate those.
Truth:
Women don't want to know about your struggles.
Women don't want to know about your struggles and shortcomings, they want a Strong Leader - a Winner!. Yes, even your wife. This isn't 50/50 like you were lead to believe. Do you want a friend or a lover? Choose one.
I commonly remind my wife that we're lovers first, friends second, and she laughs. However, when you're at my level, I can share real emotions without lowering my Attraction. You can have both Lover and Friend eventually don't worry.
From evolutionary biology, women need a strong Alpha male to protect them from evading tribes, dangerous situations or animals, and other Alpha males. So if you're constantly telling her all about your fears and concerns, you're telegraphing that you're a Beta male.
They don't want to hear you whining and complaining about Bill from accounting.
Truth:
Women don't want to fuck Beta males.
As men, we think that our wives should want to have sex with us because we work hard all day and provide for the family.
But that's not how it works.
Eventually, if you follow the manual, you will train your wife to do just that. Sex on demand.
But for now, let's just stick to the basics. You're just now learning.
For starters, stop communicating to her like her gay best friend.
Instead, start stroking her responsive desire during the day. It's an easy way to give her the good Feelings she needs. It keeps things fun and light.
The manual literally has hundreds of ways to do this with examples.
And I get it, you may not want to do anything like this- why she I kiss her ass?- from all the resentment that you have towards her -after years of getting rejected. I know, it kills your confidence and manhood. In my dead bedroom days, I didn't even have the energy to get out of bed.
But I'm telling you, you need to let it all go.
This is the first step. It's actually a section in the manual about "Let Resentment Go".
You may be thinking, "Why would I have to do all this just to get my wife to have sex with me"?
Look, what I have to teach you will make you a more attractive man and you'll understand how to have fun in your marriage.
When you start asserting yourself and acting more alpha in all areas of life, you'll under go transformation. Other women will start finding you attractive. This is when your wife will really respond.
When you start acting more like a man during the day, this automatically strokes her desire. Come nighttime, sex is the default choice. No more weak initiations.
You simply pick her up and carry her to the bed like a caveman. She will be giggling the entire time too.
Trust me, don't reinvent the rules, just trust the process.
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